If I may ask you what are the best keywords for your adword ad group, what will you say? Probably the most you will say the cheapest keyword or the keyword with the highest traffics, which is no for any experienced adword customer.
The best adword keyword should be those words that your website are highly optimized for(remember quality score) , are less competitive, low front page bidding(they are cheap for your budget) and above all converting, though conversion relies largely on the quality of your website, the product you have , the trust and customer experience, but sending the right customer to your website is a step in the right direction.
In other words the best adword keyword is
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