The internet continues to attain more and more users each day and on-line retail is growing faster than any other retail sector in Nigeria and the world at large. Expect this trend to continue and every business needs to be part of it. The question is can businesses afford not to sell on-line?
What do you think? I think the answer is No. No because of the following reasons below.
1. Your Company Image [/b]While this alone is not enough to create a website and begin selling on-line, it is an important factor to consider. Without a website or on-line presence prospective clients could begin to wonder how serious you are about business. Today, companies of all sizes and industries are establishing a successful on-line presence.

2. [b]24 Hour Availability While some fast food restaurants, grocery stores and gas stations manage 24 hour service, it is impossible for most businesses. That is, without the internet. A key benefit to having an e-commerce web site, is that your clients and prospects can read about your products and place orders at any time - day or night.
On regular business days or holidays. Imagine what being open 3-4 times longer could do for your business.

3. Better Customer Support The internet allows you to answer questions, give sales seminars and solve customer problems - all without taking any of your time. Create a video, a product spec sheet or a FAQ (frequently asked question) section once, and you can direct clients to that information for years.
Not only does it save you time, but you’ll be providing better service. Your clients and prospects are looking for specific information.

4. Reduce Operation Costs Just one single task can make a significant difference in cost savings. For example, receiving orders online reduces the need for customer service staff. With comprehensive sales and product information online, you’ll simply receive purchase orders and payments (via credit cards), email into your database or email box.

5. Target the Global Market With your brick and Mortar Company, you are limited to the amount of individuals who can visit you at any given time, let alone find you. With a good website, you can literally have thousands, even tens of thousands of people visiting your online store at once. Imagine the potential for your company, if you could expose your products and services to a potentially unlimited number of interested people.

6. Little start up cost No longer must you spend thousands of naira to hire a technical coder or programmer to build an e-commerce store for your business. You can create a fascinating one with just #20,000 or there about all by yourself. Sincerely building an E-commerce store used to be hard and expensive. But now you can do it in less than five hours by yourself. No coding or programming knowledge required. There are ecommerce application tools that can help you develop a good looking online store like this (www.kinsappdevelopment.com) in 4 hours. It’s as simple as ABC.
(www.kinsappdevelopment.com) was developed in less than 4 hours with the E-commerce app development tool.