Motivational questions are designed to check how serious you are about applying for a particular job or course and how much you genuinely want to be part of that organisation or institution.

Some common questions on application forms include:

Why have you decided to apply to us?
Why are you interested in this particular job or course?
These questions are assessing your knowledge of the sector and current developments within it, the job role or course and the individual organisation or institution. It is also checking your motivation for applying, which is very important. They are also looking at whether you can make a connection and a match between who you are (i.e. your skills, qualities, experiences and motivations) and what they are (i.e. their needs, requirements and opportunities).

You will obviously need to thoroughly research the sector, job role or course and the organisation / institution to be able to answer it properly, as we saw in Week 1.

If you are applying for a job you may wish to consider some of the following in your answer.

The job role and key activities and why these appeal
Core business activities
The organisation’s values / ethics / culture and how these fit in with your own
Training and development
Opportunity for career development
If you are applying for courses you may wish to include in your answer:

Structure and type of course
Department’s strengths
Teaching quality
Innovative research currently being undertaken
Recruiters value motivation very highly so work hard at getting this across. To test that you are genuinely interested, recruiters may also ask questions such as: ‘Please tell us about a current topic under discussion in our area of work or research that interests you and how it could impact on our organisation or institution.’

Your answers have to be concise as recruiters often specify a word coun