For you to increase your brand awareness,market traffic, you must pay attention to the ever increasing mobile device dynasty. Mobile device has changed the way we live, think and market, we either adapt our marketing strategy to this shift or be left behind.
For instance, if you take a look at the attached image, you will understand how an average 21st century individual conducts his life, it will amaze you.
So with today's shift to all-things mobile, SME would miss out if they fail to embrace mobile content marketing strategies in their marketing mix.

HERE ARE SOME TIPS FOR YOU.

1) Choose between a RESPONSIVE and a MOBILE design.
The mobile screen is not only different in size from that of the desktop, but it requires a completely different marketing strategy. Depending on your type of business, you must decide the type of website that will best serve your target audiance. Most consumers are more open and interested in receiving customized communications from favorite brands on their mobile devices. SMEs should take advantage of innovative mobile content marketing platforms in choosing their website design.
For instance, if you are offering services you have to consider mobile option for your website, eg: travel agency. But if you are offering news, trending events, you will be looking at a responsive website, eg:news agency etc.

2) Decide wherther you need an app.
In a highly competitive and saturated market like ours, mobile app is not for every business, brand, or organization etc. But recent findings by Nielsen found that 89% of consumer media time is spent in apps.
If your customers have to hop around from one app to the next to access your services, it will be hard to keep them. In which case you will be needing to make an app a destination to retain and convert them. And you can do that with great content.

3) Create a perfect email.
Email as a medium of marketing is well alive, and statistics showed that it has increased by 72% since the emergencce of smartphone with users checking their mails up to six time a day starting as earrly as 7am.

4) Reward Customer Loyalty.
Some company has used this strategy to keep ahead of the game. Evolve a reward system that will not hurt your business but will keep your customers loyalty.

5) Provide Location Based Content.
Mobile content marketing is all about context of use. According to google, out of 85% of local based search, 81% takes action. Make sure to reflect your location in your content and make use of interractive maps and clickable phone numbers on your site.

6) Availability is the New Strategy.
Making yourself available in realtime is the best way to reach todays customers. It is not enough to creat brand awareness, make yourself reachable at all times, mobile optimized website, to social media platforms to mobile campaigns etc. Meeting youir customer’s needs and demands at a precise moment in time is the new definition of availability.

7) Reach New Audiance.
As competition in the tablet and smartphone market increases – devices are becoming more affordable to low and mid-earners as well as young people. Target new customers with your mobile content.

Employ a Marketing Technologist.
The relationship between IT and marketers is always filled with strife. You need a technolotically inclined marketer, someone with a blend of skills in both areas to drive these new marketing startegy.

Lilliementor is a Digital marketer Consultant.
For more-08034530864