For small business marketing budget is either non-existing or not sufficent. They often tend to over look the cost of promoting their business and brand due to high cost of advertisement. Even when they have a marketing budget, deciding how to spread it is not a small decision.
As a business man, you know that you need to attract new customers and keep existing customers coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the expected results.
Knowledge they say is power. Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place most people visit every day — their inbox. If you really want to know, let us see how email marketing has been helping small businesses around the world.

HERE WE GO...

1) CREDIBILITY BULDING.

People often want to do business with someone they like, know and can trust.Email gives you the opportunity to build credibility with your customers both existing and future clients by sharing helpful and informative content.

2) RELATIONSHIP BUILDING.

Having attaracted them, you need to build a strong reationship with your customers because they matter to your business. Email marketing is an affordable tool that gives you the ability to stay top of mind and engage your customers both in your busy season and the slower times of the year.

3) REACH YOUR AUDIANCE ANYWHERE AND ANYTIME.

With the advent of smartphones customers check their email repeatedly in one day, up to two-third of email are opened on mobile device. Email marketing is one of the best cost effective tools that can help a business take advantage of the growing popularity of mobile technology.

4) SALES BOOSTING.

When your major customers are people interested on updates and what's new and trending, email marketing comes handy as the easest and cost effective way of keeping them abreast with latest information. This is most true for the fashion and beauty industry.

5) PROFESSIONALISM.

Email templates are not just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. There is need for you to customize your template with your coperate colour, logo and content to match your brand.

6) LEAD GENERATION.

Not everyone on your emailing list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

7) PROMOTE SERVICES

Service based businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email marketing gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

With all these informations I am sure that you will try out email marketing for that your business and as a marketer, try using ir to meet your target.

Lilliementor is an email marketing professional.
For more-08034530864