We live in the times of social networking, and certain one major way you can fully express your opinion, ideas and experiences is through blogging.

Blogging has come of age, the fact that it still remains and that corporate entities are still using it for their promotion and other purposes speaks volumes of its effectiveness.

Today, businesses that do not have their own blog are considered decrepit. There are many benefits of having your own blog, and the least of them is that you can reach out to a wider global audience.

What is a Blog?

A blog can be simply defined as a chronological album of entries made by the author of the blog, his co-authors, guest writers and subsequent visitors for the public.

You can blog about anything - you can blog about business, travel, religion, your cooking adventures and even about health and nutrition.

There are all kinds of blogs floating around there. Your blog could be your personal diary, a way to record things you want people to know and a way to emphasize your personality as a human with emotions and expressions.

This creative outlet is a very significant benefit of having your own blog.

Blogs and Their Benefits

I also want to quickly mention here that there are personal blog just for personal expression, and there are business blog for generating revenues.

But if the blog is for promoting a business, then that's a wholly different ballgame, and it has zillion benefits of its own. Business blogs are very important instruments of brand recognition and promotion. Let us understand why.

With a blog, you are able to express the main features of the services or product you offer in a very subtle way. Most bloggers will not speak about the product directly, but they will write an informative article about it.

For instance, if you are a mobile phone dealer, you might write a blog about how to choose the best mobile phone in the market or shopping mall.

With something like this, people who want to buy a mobile phone but are confused because of varieties of brands in the market today can learn more about this when they visit your blog. And if your blog is detailed enough, they will be very happy and will want to know more about such things from you.

Driving Traffic with Your Blog

Within the blog, you can post the URL of your business website. Ideally, this is present at the bottom of the blog, but of course it can be wedged anywhere in between.

Some smart bloggers use text links too. Whoever wants more information can click on this text link or the URL and visit your website. That way you get your traffic.

This is not any ordinary traffic too - it is targeted traffic who has reached your blog in the first place because they were searching for related information. It becomes very simple to convince such people to become your customers.

Interacting with Your Potential Customers

But there's much more to this. A blog is a way in which you can interact with your customers or potential customers. You can invite them to ask you more about the product, and you can very easily dispense them with information.

If there is some negative talk about your product, a blog is the best channel where you can provide your explanations. A blog helps you keep in constant touch with people who are interested in the kinds of product you are selling - it is the best place to build your customer base.

A lively business blog, on the other hand, could be the best instrument at promoting a business and bringing in targeted traffic. Blogging should be quite high on any online entrepreneur's list. Get your own blog noe @ http://www.efogator.com/createmyblog/bcl/