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1000+ Tips To Help You Grow A Successful Business: A Must Read For Entrepreneurs - Business - Nairaland

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1000+ Tips To Help You Grow A Successful Business: A Must Read For Entrepreneurs by monteriza(m): 12:13pm On Nov 21, 2015
Good day,

I have in the past started a couple of threads on business tips, but unfortunately I was compelled to stop as a result of my very tight work schedule. I'm now into something else which takes less of my time. I pray God grants me the will to continue.

On this thread, I'm going to be sharing some very powerful business tips (not just any how tips, but actionable ones that you can implement in your business and see significant results). Most of them I've put to action in my personal ventures, my wife's, relatives' and clients' businesses and the results were commendable. However, I'll warn you against anticipating immediate outcomes. You could get frustrated if you expect too much within a short period. Business is not Magic

Stay tuned for the first tip!

I remain,
Yours Sincerely,
Monteriza

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Re: 1000+ Tips To Help You Grow A Successful Business: A Must Read For Entrepreneurs by monteriza(m): 12:51pm On Nov 21, 2015
Define your brand. No two businesses are alike just as no two customers are. Hence, there is need for you to brand your business. What does your business stand for? What differentiates your business from other businesses in your industry? What do you want to be known for in the market place? What is that special thing about your business?

One of the best things that will ever happen to your business is for you to define your brand and consistently communicate and promote your Unique Selling proposition(USP), the unique qualities that differentiate your products from the multitude and compelling reason customers will patronize you instead of your rival. Your goal is to be different and better than your competitors, and the first step to achieving that is to ask yourself – What does my business stand for? What do I want my business to be known for? And What picture do I want to create in the minds of my customers and the general public?

Then go ahead and make your business look exactly the way you want the public to see it.

I always tell my audience to take dressing from the likes of Mr Biggs, Tantalizer, etc. People have been selling rice and ‘dodo’ before the owners of these businesses were born. But they were able to make a brand out of the ordinary, turning it into a household name. Some of the food we buy from ‘Mama Put’ is more delicious than that of the fast food, but when we patronize them, and they tell us a plate is N400, we say it’s too expensive. But we can afford to pay N1,500 or more for less in fast food spots without complaining. That is the power of branding in business.

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