In October, Google announced Accelerated Mobile Pages, a new open source project, which is basically its answer to Facebook’s Instant Articles. Like Instant Articles, the purpose of the project is to enable web pages to load more quickly on mobile devices. Do you think Accelerated Mobile Pages are the best way forward for mobile search results? Share your thoughts in the comments.

The project utilizes a new open framework called AMP HTML, which is built on existing web technologies, and is aimed at letting websites build light-weight pages. Last month, the company announced that it would begin sending traffic to AMP pages in Google search beginning early next year. In a new update, Google says this will begin happening as early as late February. There was still no specific date given, but that’s a little more definite than what we got before. The project was always bigger than Google itself. Others on board from the beginning include Twitter, LinkedIn, Pinterest, , ChartBeat, Parse.ly, and Adobe Analytics, which will all integrate AMP HTML Pages.