In marketing terms, Christmas is the peak where business owners spend more on adverts and give discounts on products/services. These business owners make loud noise to get their offer heard. Though Christmas is a season of merriment but business owners see it as the season to make sales.
According to Harvard Business Review, most adults don’t mind the 4 months of advertising. Quite the opposite! Study reveals that holiday marketing actually puts consumers in a good mood and gives them useful tips and ideas for picking the perfect gifts.
With this in mind, I will give you some tips on how to smile to the bank after Christmas season. Below are successful tips to boost your sales this season.
1. REMIND AND GIVE EVERY DAY: THE CHRISTMAS CALENDAR
What could be more fitted for the spirit of Christmas than a promotion that keeps on rewarding you every day until Christmas, making it fun and engaging to count the days until the big day?
Christmas or advent calendar is for a reason a popular way to remind of your products and engage the potential customer during the holiday season. Online calendar can be surprisingly effective in reminding of your product but also driving sales. Use discount codes and targeted daily offers to increase purchase intent. You can build a calendar with daily offers, or a calendar with a gift tip for each of the 24 days. Combine your traditional offers with some fun and engaging items, like holiday songs, recipes or gift tips and you’ll have a winning promotion at your hand. And of course you can start the countdown to Christmas already today, since Christmas is few days away.
2. MAKE IT EASY TO CHOOSE: THE PERFECT GIFT PAGE
We all know how stressful it can be to try to find the perfect gift, especially if it’s for the significant other. Finding the perfect gift is actually ranked as one of the top holiday stress reasons.
This is where a simple landing page can make all the difference. You, the retailer, know exactly what the perfect gift for a husband / mother-in-law / 5-year old / family dog would be, so why not showcase the selected product. Build a landing pages, or a small product catalogue,.....
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