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Blackberry On The Road To Recovery With Raising Revenue by safo99(m): 11:45pm On Dec 19, 2015 |
BlackBerry's saga in the mobile realm has been a
long and arduous one, but unlike many other
industry titans of old, the Canadian giant has
managed to hold on to its business, adapting as best
it can. After a prolonged period of steady decline it
now appears that the company's damage control and
course correction are finally starting to work with a
new rising hope of returning to profitability.
The good news became evident after Q3 financial
results were published, showing a 13 percent rise is
stocks and shrinking overall losses. This has been
achieved through strategic marketing and investment
in both software and hardware sales, part of which
can definitely be attributed to the OEM's well-
received bold step into the Android realm with the
BlackBerry Priv handset.
But even before the Priv hit shelves, BlackBerry had
already put into action a new and improved licensing
strategy for its rich software suite to combat steeply
declining revenue form legacy system access fees
and this time around, the measures seem to be
showing results. Morningstar analyst Brian Colello
commented on the matter saying:
Financial figures also back this statement. Apart from
the aforementioned raise in stocks, the Ontario-
based company also shrunk losses to 3 cents a share
for a total on $15 million, besting analyst predictions
of as much as $14 cents per share. Software revenue
more than doubled in the quarter and so did device
revenue form $201 million to $214 million, mostly
thanks to the Priv.
The air of optimism is definitely present, so much so,
that chief executive John Chen has predicted a return
to sustainable profitability in fiscal 2017. He even
stated that the company could potentially break even
from prior losses in this quarter, but this was
postponed in favor of strategic software and
hardware investments.
As for the Priv, the bold experiment definitely proved
successful, accounting for a lot of the
aforementioned device revenue growth. Sales figures
actually show that BlackBerry sold less devices
during the quarter – 700,000, as opposed to the prior
800,000, but average selling price has jumped from
$240 to $315, making for the overall increase in
income. When asked about the future of BlackBerry's
device business, Chen confirmed that a move to
Android is indeed a possibility and does save a lot of
production costs.
However, abandoning hardware entirely is still a
possibility, if it turns out to be the better course of
action, despite the OEM's best desire to stay in the
device business. |
Re: Blackberry On The Road To Recovery With Raising Revenue by samsard(m): 8:14am On Dec 20, 2015 |
Its just sad that OS10 is gradually dieing out coz of poor adoption and ofcourse, BlacKBerry is partly to blame for that. At this time and age, there is no 5'' FHD Blackberry10 device, when the competition QHD devices available with fingerprint sensor. |
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