Google Mobile Search Ranking Update ContinueThe way we think about it is, speed is one of those critical ranking factors, not the only one that you need, and AMP says to us, basically, ‘I’m consistently fast,’” Google product manager Rudy Galfi was quoted as saying in the report. The role that a speedy website aside, Galfi did acknowledge that news pieces that are inaccurate can still expect to get a significant hit in their search rankings over established sites.

AMP is available for implementation, and Google says AMP content load four times faster and uses eight times less data over traditional mobile-optimized pages. In an update posted a few days ago, Google also provided an update of its adoption, and confirmed that it will begin sending traffic to AMP pages in Google Search as early as late February next year.