Design is an important factor that converts visitors to buyers of any product or services, A shabby looking product, even if it is priced low is not given a second look. In a T-shirt, the material is important, but the first impression is created by its design and design alone.
The same rule applies to web pages. A trendy and professional website attracts more visitors than a shoddy one. Matching color schemes, correct use of graphics and optimum resolution, font and photos are all constituents of a good design.
Let us analyze the value of design using two hypothetical situations.
To avoid including the wrong components in a web page, get feedback from prospective visitors. A plain site with proper design is any day better than a flashy one.
One of the primary goals of a web page is to hold the visitor's attention and ensure that the message intended for them is conveyed. Only if this happens, it will be beneficial to the company/product promoted by the site. A web site is created with a target audience in mind. It will achieve its purpose when the site gets visitors and its content understood by them.

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