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Nairaland Forum / Nairaland / General / Business / Nigerians Are Lossing Billions In Advertisements (433 Views)
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Nigerians Are Lossing Billions In Advertisements by Lanre90(m): 7:45am On Feb 16, 2016 |
Now consider this scenario, am Aliko Dangote, a Nigerian Company and I would like to interact with my Nigerian users or consumers. So I decide to place targeted ads around the web. http://innovativecritic..com.ng/2016/02/nigerians-are-lossing-billions-in.html So I take $1 billion and give it too American companies Google or Facebook because most Nigerians are using foreign based internet services and platforms with a few exceptions like nairaland, lindaikeji and i.aweola.org. Now these services like Google take 50% of this cash as theirs and give the remaining 50% to the Nigerian publishers i.e the owners of blogs and YouTube creators. While services like Facebook take the whole $1 billion provide the ads to Nigerian users on Instagram and Facebook. Amazing right, well not yet. Think about how many Nigerian companies from Telecommunications to daily consumable goods like close-up have paid these American companies for the attention of the Nigerian audience. |
Re: Nigerians Are Lossing Billions In Advertisements by Austin234(m): 7:51am On Feb 16, 2016 |
So what solution did u proffer? |
Re: Nigerians Are Lossing Billions In Advertisements by Lanre90(m): 8:46am On Feb 16, 2016 |
Austin234:Kindly visit the blog you would see the prospective solution |
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