Content marketing was subjected to a lot of changes in 2015. These changes served as indicators that content marketing is here to stay. 2016 promises to bring more changes to the ever-changing marketing landscape.

Content marketing is growing in importance, as it gives small businesses an opportunity to improve their brand value and build a community of loyal customers. Given the increasing numbers of contents created daily, the work of content marketers will be more challenging in 2016. To stay in competition in the increasingly competitive market, content marketers will need to always work towards the creation of quality contents.

Most top brands are investing heavily in content marketing. Some business to customer (B2C) marketers is spending over a quarter of their total budget on content marketing while around 84 percent of business to business (B2B) marketers agree that brand awareness is a top goal. This means that small businesses have to work harder to make their voices heard.

To stay ahead of competitions in the global market, you need to be able to adapt your marketing strategies to the changes in the competitive digital landscape.

Here are 5 content marketing drift to watch out for in 2016

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