Online Transactions in Nigeria begin with a Search Engine. Do you know that today in Nigeria online transactions begin with a search engine. Google.com or Bing.com handles millions of searches a day.
And because for every query they input into the google.com search engine, millions of sites that were previously indexed by the googlebot crawler show up. Now, how does Google render the results of each query?
Since each website is a competitor for query relevance, Google has to rank its record of websites containing that particular query "keyword". Google then presents it in page ranks according to the relevancy of the website to that particular keyword. Imagine that because your website was not properly optimized in terms of SEO (search engine optimization), the google results might place it on the 10th page! But research has shown that over 80% of internet users who search for websites offerings by using the keyword query on search engines like google.com or bing.com or yandex.ru do not scroll pass the first page of the google results. Hence, many businesses miss out on the advantage of the FIRST PAGE ranking. So they are not seen or known even though they exist, simply because they are lost in the deluge of websites competing for relevance.
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