As a seller, you’ve got a wide range of products or
services. They are of excellent quality. So why would
your potential customers be struggling with the final
decision? The answer is simple: there are thousands
of sellers like you out there and you need to make
sure to stand out so that these potential buyers
become your customers. For the sake of this article,
let’s just call them customers.

Here are some good practices to incorporate into
your business in order to convince your customers
to buy from you:

1. Prepare appropriate and clear descriptions of the
products or services you offer:- Together with
adequate prices. No hidden costs. Be specific and to
the point. People like to know about the details which
help them make proper decisions. Speak the
language of benefits but be honest. Do not promise
what you cannot keep. It is easy to fall in a “one-
time customer” trap but avoid that path. Maintaining
great relationships with your new customers will
help you keep them for longer and, who knows,
maybe will make them ambassadors of your brand.
Moreover, show pictures of your products or
services. Take good photos. If need be, hire a
professional photographer. Assure your
customers they are not buying a pig in a poke.

2. Provide something more than is expected, a kind
of bonus:- People like bonuses. They help build
positive emotions around your brand. They make
customers feel happy and appreciated. As a result,
the customers will strongly connect these positive
emotions to your brand and the chances are you
won’t be forgotten. Add samples, use a creative
packaging system, add a funny note or an additional
feature your customer didn’t pay for but which might
be useful for them. Essentially, do whatever it is to
distinguish yourself from other similar sellers. Be
unique and thoughtful but bear in mind to target
your customers appropriately so there is no “faux
pas”.


4. Give clear and detailed information about the
shipping/logistic:- What kind of details might your
customers expect? First of all, they need to know
about the costs and methods of shipping. Do not
forget to include information about restrictions,
provided there are such. Are you shipping overseas
as well? Great! Make sure to include that. It is an
excellent idea to provide your customers with the
shipping status once they have made a purchase,
especially if the goods you offer are expensive or
even luxurious. Furthermore, it is a common
practice to reward the ones who spend more than an
average customer with a free shipping.


5. Your customers must be informed about terms
and conditions that rule in your world:- Make sure
these rules are simple, understandable and easily
available to your customers so they do not have to
spend time looking for them. (these are also called terms of service or user agreement).
The terms have been divided into sections so the
agreement is well manageable for the users of the
platform. What to include in the document?
Essentially, such information as general terms of
use, payments, taxes and refunds or membership
programs.


6. The same applies to privacy policy:- Especially
nowadays, with all that buzz around privacy, people
are very careful about providing their personal data.
It is extremely important you provide them with the
full understanding of where this data goes. Notify
your customers about the type of information you
may collect and what exactly you share and with
whom you share it. Be transparent.


7. Think of preparing a Frequently Asked Questions
(FAQ) zone:- Take the example from Zappos which
divided the zone into three meaningful sections.


8. Ensure your company and your brand are well
known for trustworthiness:- Should you have any
certificates, licenses or testimonials, show them on
your website to the rest of the world. Build credibility
from day number one.

9. Last but not least, be reachable:- Provide the
exact name of your company, contact details and
time frames within which the customers may
contact you. If you use social media to stay in touch
with your customers, provide the specific link. Think
of creating a chatroom and make sure to be available
during office hours. In general, be easy to find.
To sum up, turning potential customers into your
customers, and why not, faithful ones, is not an easy
task to do. Although, if you prepare a solid action
plan based on the above, you may be positively
surprised with the results. Keep in touch with
your customers. Support them during the whole
process, not only in the beginning. Do not make
mistakes. Deliver on time. Keep your promises. Make
your employees be your brand ambassadors,
too. Stand out from the crowds, go beyond regular,
show your customers how much you care about
them. If you show your customers loyalty, they will
show you theirs. All your efforts will definitely pay off
in the long term.

http://blog.paylane.com/9-ways-to-convince-potential-customers-to-buy/

Great post

Very enlighten post


It is a most read for sellers