Today, anyone can start a successful company that will do its business only in the realm of the Internet. This means that the barriers to starting a business are low and a lot of people have tried it, but failed due to various mistakes that are obvious after they have been made. As any other business, starting an online venture requires building credibility and filling a need, but there are a lot more factors that may stand as an obstacle to reaching business success. These are the 10 common mistakes people make in running an online business.

1. Underestimating the passion, drive and obsession it takes to succeed

Focus on one thing and let other things fade to black. That is when great ideas come, not when you are multitasking or trying to manage every minute of your time. Do not worry about time, and in the first year or two you should forget about the work/life balance and its importance. Being passionate about your project and focusing on it is essential.

2. Wasting too much energy on the little stuff

As a business leader, you need to focus on tasks that will help your business get off the ground and propel it to the next level. Do not get stuck in the sea of details. Business founders should not waste their valuable time on things such as logo design or picking the best promotional material.

3. Ignoring customer service

It is essential for customers to have a good experience with your company, because then they are more likely to return. It is easy to forget that when business is conducted solely online, and not finding a way of interacting with your website visitors is a mistake. Also, use review sites to find out who is not satisfied with your product/service and reach out to them.

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