Previously, companies do adverts on Television, radio and magazines but have now turned to social media and the Kardashian clan are making more money from this than any other celebrity.
Companies believe one of the the world’s most famous families have such a massive influence on today’s youths that they pay them millions to use their platforms. In simple words, the Kardashians are the mass market!

“In the old days, you’d buy ads in magazines and TV spots. Now, for $400,000, you get the Kardashians to post on Instagram.” according to quotes from the Page Six report.
The products include makeup, clothing and music.

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