Environment that call for effective business communication

Environment refers to all external forces, which have a bearing on the functioning of business. Environment factors “are largely if not totally, external and beyond the control of individual industrial enterprises and their managements.

Through effective communicarion A business can monitor the changes in it environment and plan accordingly, or can react as each situation develops and hope to survive. Successful companies are the ones who see trends developing and plan in advance to deal with the anticipated changes.Understanding the impact of business communication in a trending business environments, is a major tool for gaining competitive advantage .below are business environment which need effective business communication

Although business consist of two major environment . Namely internal and external environment but in the course of researcching this topics we subdivided them into the above categories



Regulatory environment :
is often a direct consequence of the dominant business firm , which represents the taste and preferences of it customers , here needs to engage in highly effective communication to keep it customers informed on new products as well as update on existing products and it uses. This will enable such firm who happen to find itself in the regulatory environment gain competitive advantage over rivalries for example, pro-Big Business firm such as Microsoft word.


The Sociocultural / Ethnic / Linguistic environment

is more and more influential especially in multi-cultural urban areas such as Toronto, New York, London, and Ghana etc.For companies selling industrial products, which are often simply marketed by dimensions (size, weight, height etc.) there is not a strong requirement for documents and packaging material to be "culturally sensitive".For companies selling consumer products, particularly food and clothing, it is increasingly important to use all the languages of your customers in your promotion campaignsand communicate effectively with your target demographic. And this will pave way for competitive advantage
.


Technological environmentthe :
first thing that comes to mind is whether or not they"have the Internet". This is only one part of the world of business. The technological environment could be something as simple as whether or not vendors use Interactive means to receive payment, or not. The technological environment also covers road and rail and ocean transportation as well as communications. The ability of a company to be competitive in the tehnolgical environmenta require access to high speed communications


Economic Environment
There is close relationship between business and its economic environment.Business obtains all its needed inputs from the economic environment and it absorbs the output of business units all at the expense of effective business communication which inturn pave way for massive advantage over competitors