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Your Resume Is Your Ad

You hear it all the time, "Your resume is a marketing tool." In order to meet a buyer's need for a product or service you must understand what they consider to be important and what positive end results the customer will get from using the product/service.

So how does any of this apply to a resume?

You are the product! You are selling yourself.

Let's apply these tips to the objective and employment history sections of the resume.

The Objective
In this short paragraph, you must convey what you can do for the company. Not only does this let the manager know I can benefit him/her, but also his customers. Focusing on what results you can provide to both the company and their clients is an excellent way to get the attention of anyone looking to hire.

Employment History
What you usually find in the next section of a resume is the employment history. But what do you find happens in the actual interview? The manager is asking questions about what you did, not what your title was.

Instead of listing your title and responsibilities under each employer, insert a list of past successes. This is where you turn features into benefits.If possible, try to focus the success statements toward things relevant to the company with which you wish to interview. Simply list two or three under each employer along with your title and the dates you worked at each company.

Finally, never - ever - mail your resume without a cover letter.
You might choose to mention, "My resume provides reference to multiple successes I've had with press campaigns. I will be pleased to provide more detailed information during our interview." This type statement is an excellent way to inform your prospect that your resume is just the tip of the iceberg. Presentation is also a plus.

When you sit down to write, just remember: keep your target audience in mind during the entire creation process, provide a benefits-oriented objective and list your past successes. When you do, you are well on your way to scheduling interviews and landing that new job!