1. Keep your website up-to-date. A mobile-friendly website is a must these days, so if your website still isn’t using responsive design (which responds to the device a person is using to deliver an optimal viewing experience), it’s time to make some changes. But updating your site doesn’t just mean technology updates: The information on the site is just as important as how it looks. Regularly review your website for broken links, outdated information or other errors that could be keeping potential clients and customers from contacting you. A monthly review doesn’t take long, and could pay off big.

2. Make your email marketing work. Having a mobile-optimized website is wonderful, but if your emails aren’t mobile-optimized too, prospective customers may never make it to your website. Your email marketing messages should be fast loading, readable at a glance, and designed so users can easily click on buttons or links no matter what type of smartphone they’re using. (Once they click on that link, be sure they go to a mobile-friendly landing page, too.)

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