The truth is, Google is going to be one of the biggest determining factors to how others first see and portray your personal and business reputation. The reason being that billions of searches are made on Google every day, and what ranks at the top of Google for anything is perceived as trustworthy and correct–even when it might not be.
1. Start a Website or Blog

You need to have a main website or blog. This is going to act as the main hub of your brand and should rank number one in the search results for your personal or brand name. Not only will this site store the majority of your content, it will also connect your audience with any other site or social properties you might have.
2. Use Social Networks to Your Advantage

When it comes to ranking content in Google, few things are easier to rank than social profiles. Sites like Facebook, Twitter and linkedin rank extremely well for business and brand names. For this reason, you should create profile accounts for both your personal name and your brand name, then link them all back to your main website or blog.
3. Become an Established Thought Leader

Getting your name out there and showing off your expertise isn’t just about building up your reputation, it’s also about building a powerful brand around yourself as well. By becoming an established thought leader in your space, you can open up a whole new world of opportunity. Such benefits include getting media coverage, interviews on other sites, expert roundup posts, and much more.

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