Understand who your customer is – defining your target customer reduces the risk of wasting money on poorly targeted marketing campaigns and ensures that your business provides a system that serves the customer.

Just have a go – you do not know what is going to work until you have a go. Business owners’ fear of failure is what holds them back from achieving their potential.

Set a sales target – a trained markets person plans the shot, takes all factors into consideration and then aims at the target. A smart business owner sets a sales target, takes all factors into consideration (i.e. past history, trends, major events) and then aims at the business goal.

Set a marketing budget – this budget ensures that you set aside money for marketing activities so that you can continually work on growing the business without going broke. Know the principle of multiple touches – how many ways can you encourage an individual to enquire about your goods or services?


Successful marketing is the ability to sell the vision of your business to your consumers, suppliers and employees.
Sometimes we underestimate what others think about our business because we judge where our business currently is. But in selling your vision you describe in clear detail where you are heading and how you are going to get there. When people believe in your vision they will assist you on your journey to becoming a success.

http://www.achieversarena.com/2016/05/top-tips-for-becoming-great-marketer.html