Psquare’s troubles this year and their subsequent solo movement in opposite directions is the stuff of movies.

Prior to 2016, Peter and Paul have been recording and performing exclusively together for over 15 years. They have hit the lofty heights of African entertainment, conquered different markets and become financially successful.

But now they have plateaued. It’s normal for people who have conquered every stage of their career and experienced success to plateau. Plateaus have always existed – The Plateau Effect is a force of nature as real and fundamental as gravity. Plateaus, such as the force of acclimation, can be healthy and helpful. But career plateau has a devastating effect.




Peter Okoye wanted more for himself and the team, hence his search for new ways of business. Competition is stiff already, and only those who adapt can stand the test of time.

Psquare have split, signed different managers for their individual careers, and taken their life in the direction they want as individuals. Paul Okoye chose to remain with Jude, as Peter clearly wanted none of that. Both acts have settled to return as a group and record Psquare songs, but also have the freedom to pursue solo careers and engagements.

Paul Okoye has acted true to his image as the ‘saner’ one of the lot. He has launched his record label, signed on two singers – Muno and Lucy, and has gone about business like a pro. Two videos have been shot for Muno, and organic growth has started.



For Peter though, it has been the reverse. P-Classic records, his brain child, has been going about their business like a house in disarray. There has been no formal announcement of the record label, no brand introduction, nor press conference to properly intimate the media on their vision and mission. Also, not a lot of press has gone down the line, with Peter Okoye announcing his first artiste in the most simplistic of ways, - social media.

For a man whose main grouse for ditching his previous management was that Jude Okoye has failed to be professional in handling the brand, he is towing similar route with nothing professional about the way he is running his personal business. A little slack can be given for it being a fledgling house, but nothing so far has shown or hinted at the possibility of it running like he preached during his quest for freedom.




Peter needs to go back and listen to his interviews during his squabbles with Paul and Jude, and learn from that version of himself that wanted change. P-Classic Records need the change, so also does it need that earlier Peter who was fired up. Creating a structure isn’t exactly rocket science. He either employs a manager for the record label, or if he has the capacity, take on the responsibility. He should get an office, hire the required hands, set up a structure to make his business flow smoothly, market the brand, and then the artistes signed on to him.
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Music releases should be an event, with plenty of work put into releasing a decent record. He is starting a business, and needs all the press he can get. Interviews and media rounds won’t hurt, neither would press releases.

Right now all his label’s work feels like it is hastily cobbled together with decisions made on the spur of the moment. P-Classic, needs professionalism to thrive, and it is Peter Okoye who must provide it.

http://www.metronaija.com/2016/05/unprofessionalism-trails-peter-okoyes-p.html

cc: lalasticlala mynd44

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