With more and more new acts trooping with some barging their way into the music industry on a daily basis and the established one currently roped in legal battles with their erstwhile labels, it was about time for this question to be asked.

There is no denying the fact that record labels provide artistes with a security blanket that can not be belittled or pushed aside. They ensure the distribution, promotion, studio session, shooting of videos with sometimes the best of the best in that area and so on and so forth. However, when you delve deeper into the belly of these deals, it only becomes clearer that after scrimping and making sure you are heard in what could only be termed as a whisper, finally giving rise to a forced single (on the artiste's part) and maybe 2 minutes video where you are pushed around by the director who feels he is doing you a favor, you realize, your bank account still has the same three zeros just perfect to make a mickey mouse head. Truth be told, everyone is in it to gain financial freedom and security.

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