Search Engine Optimization (SEO) is a common word and if you have worked within the web development industry or even manage a simple personal website, you will likely have come accross this word. It affects websites and will significantly determine its placement in search engines and visitor traffic. In this post, we shall examine the key friendly factors that search engines love and which if implemented, will affect your website performance.

What is SEO?

First, let us refresh our understanding of what is SEO. SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

The methods vary from the practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

Also read: 3 Important SEO Considerations Good for E-Commerce Websites

For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.

Paid search is also a large part of search engine marketing.

Why do you need SEO?

Good SEO through building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.

When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and could perhaps be the clearest indicator of the importance of SEO.

In 2014, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources.

Read full blog post at: https://www.todhost.com/blog/seo-what-search-engines-love-and-hate-about-websites.html