Due to global survey, discoveries has made it clear that people
accept the fact of buying what they really
want, while other tend to buy much.

As consumers, their behavioural attitude are
largely driven by emotions. Marketers use this
as goal to maximise emotional appeal by the
use of advertisement and shopping
experience.

Consumers act like gas excitation in a glass
tube ( Chemistry Theory ) while shopping.
Marketers can use that to their advantage by
sensing consumers emotional state, arousals
level and defense weakness

This lead to some question like, What make
modern market method more effectively?, How
can a marketer use modern market method
more effectively?

In other to have an achievement in modern
market method or using it effectively,
marketers has decide to use printed materials,
internet advertising, television and other
advance method for their goals and
achievement

PRODUCT PLACEMENT
Marketers use this method to generate
positive feelings toward their brand. The result
leads to enabling the consumers to develop a
strong feelings or connection to their brand and
that will make them to develop the decision to
purchase that brand.

They can achieve this method with the use of
television show, movies, video games,
billboard, magazines, street sign , flyers, ads
on ATM Machine and lot more.

STEALTH MARKETING
Stealth marketing is describe as any
advertising method that is done secretly in
other word it is known as undercover
marketing.

Advertiser paid representative to talk to others
about their product without appearing to be
sponsored by the advertiser.

The aim of an advertiser using stealth market
its not to generate sale to their product but to
create interest and that will make consumers
more excited and receptive to direct
advertising later. Example is Sony Ericsson
768i

WORD OF MOUTH MARKETING
Suzanne Fanning, President of WOMMA (Word
of Mouth Marketing Association), gave a very
interesting, data-based presentation on the
power of WOMM and contemporary efforts to
create experiences worthy of being passed
from person-to-person.

Advertisers uses social media and encourage
comment about their product to friends. All this
is done with the use of product samples.
CONCLUSION
Am glad to see you read this article to its
conclusion.

DO YOU RECALL?
What make modern market method more
effectively?
Its stealth marketing effective?

ARTICLE FROM: DAVINSTOWER