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(six) 6 Benefits Of owning an Online Shop For your Small Business - Business - Nairaland

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(six) 6 Benefits Of owning an Online Shop For your Small Business by Pearl2010: 4:44pm On Jul 10, 2016
In today’s world of business one cannot overlook the benefits of selling online, either as a 100% online shop or adding it with a Brick and Mortar store. However there are numerous benefits of owning an online shop and we have highlighted some below
• High potential reach: Selling online removes every barrier of limitation to reaching potential customers such as bad road network, distance, geographical location etc. Someone in Ibadan can make a purchase from you online shop even though you are based in Lagos. It expands your reach far beyond the limits of a physical store.
• Easily Modifiable: You can easily edit the price of your product on your online shop from the admin backend in a couple of minutes but in a physical store you may need to go through the rigors of changing the price tag of all the items on display.
• Supply on Demand: When customers make a purchase at a physical store they expects to take the goods along with them, but on online shopping the customer would usually wait for a couple of days before delivery. Then with an online store you do not need to have all the stocks on ground but as long as you can get the quantity demanded within a stipulated time you can list the products on your shop. Let’s take for example you sell Solar Panels you don’t need to have 500 Solar panels in stock before you can sell such quantity online. All you need is to display that you have 500 panels and be certain that you can supply same quantity to the customer when an order is placed.
• Easy shopping with keyboard and mouse: Online shop makes shopping for your customer to be easy. They do not need too drive or walk distance to your physical store to get their goods, all they need to do is to order from the keyboard and mouse or from their mobile devices. This makes shopping for customers easy.
• You sell even while sleeping: This is one of the most interesting features of an online shop. Unlike a physical store your online shop has no closing time. While you are even asleep customers can visit your online shop. Order and make payment online.

• Low Startup and Maintenance cost: Setting up an online store is relatively affordable compared to setting up a physical store where you would require paying Rent, Furniture, etc. These days most websites are built on Wordpress or Magento platforms
There are also various features that need to be integrated into the online shop to enable the business owner connect with customers and help optimize the conversion of visitors to customers e.g. Good product Image, Good Product Copywriting, Live Chat, Contact info display, CTA,s and lots more.
These days it cost between ₦150,000-₦200,000 to hire a very good Website developer to build an online shop.For more information on affordable online shop call 09055466375

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