Valuation

We included Li Ning and China Baosheng in the preferred sports apparel industry. We believe that: 1) of Pou Sheng International, the Chinese market, Nike and Adidas strong demand for the product will continue to support same-store sales growth, margin expansion and pull. The new brands will become a new growth engine for network expansion. 2) Li Ning recovery process is slower than expected, mainly due to channel inventory higher than the industry average, but still profitable investment logic, we expect 2016 to improve gross margin and inventory will Nike Air Max 90 Hyperfuse Womens have a more significant improvement. 3) Anta excellent execution and multi-brand strategy will continue to drive strong revenue growth and margin improvement, despite industry growth slowed down. 4) to Belle International, the footwear business growth is expected slower growth, but the sportswear business will achieve double-digit growth; 5) Shenzhou International product portfolio optimization and devaluation will support its double-digit revenue growth and margin expansion. The company now intends to deploy more resources to the lingerie business, the market has great potential, which is expected to boost future revenue growth. Urban development history is the history of urban transformation. At present, China is in the urban development and accelerate the transformation of a new stage of comprehensive restructuring, the need for low consumption, low emission, high efficiency, harmony and order a new scientific development model,www.cheaproshfreerun.co.uk and take intensive, innovation, integration, harmony, green, special development road. Articles focus on urban transformation Rubric open, hoping recording is occurring or imminent transformation to explore the city and explore related topics through one case report

A city of a business card, so that the charm of sports development of the city has a new direction. Anta, special steps, 361 °, elegant birds and other domestic sports brands are familiar from Jinjiang, Fujian Jinjiang therefore also known as China's "shoes." Eighteenth China (Jinjiang) International Footwear (Sports Industry) Fair will be held April 18, held for the 17th Jinjiang "Shoe Fair" upgraded Footwear (Sports Industry) Fair, meaning not only the exhibition and further expand the extension, it is a key step "shoes" of the sport across the city.

In November 2007, approved by the State Sports General Administration, Jinjiang become after Shenzhen, Chengdu third country national sports industry base, after years of development, to 2014, with sporting goods manufacturer based in Jinjiang sports industry has become the first output value of over 100 billion yuan industry, sports industry has become the city's new brand.

From "a pair of shoes," the whole industry chain

The early 1980s, Jinjiang footwear industry to synthetic leather shoes and plastic sandals famous, which was mainly family based workshops, extensive mode of production and management, market efficiency is low. Now Jinjiang footwear enterprises have built a bright and spacious factory, the introduction of advanced assembly line, companies have been expanding, the accelerating pace of technological upgrading, improving product quality get faster, the shoe industry has gradually reached the scale, the Group , technology levels of development, cultivate a batch of sports shoes and apparel brands.

But only good shoes is not enough, the sports shoes evolved Jinjiang sporting goods companies through restructuring and upgrading, the layout of the sports industry chain more widely. Among them, Anta 2015 revenue exceeded 100 billion yuan, gross margin reached 46.62%, through the implementation of multi-brand strategy is intended to build one hundred billion business within 10 years; 361 ° cross-border cooperation with Baidu, jointly set up a "Big Data Innovation Laboratory" , fully opened layout both curtain intelligent sports equipment field, and to join the music in physical build intelligent motion ecosystem based on mobile Internet, the overall development of the "Internet + Sport"; elegant birds by investing tiger bashing network, the United King Lam investment established sports industrial Fund, explore a new model "manufacturing + Internet + Sports + Sports service culture media + finance"; Hosa international has begun to try to develop new services to the market, a number of hospitals to develop cooperation with the National health assessment and management applications, to promote " medical + Sport "smart fitness model.

Jinjiang City Mayor Liu Wenru said Jinjiang is combing sports industry development roadmap, schedule, promote sports and culture, tourism, finance, Nike Air Max 90 Mens Internet convergence, exploring new formats, new models, increase the added value, promote the sports industry to high-end development of.

Last year, Jinjiang sports industry output value of over 110 billion yuan, accounting for 29.7% of the city's GDP; sports industry was 38 billion yuan, accounting for 23.75 percent of the city's GDP; has 42 national sports brand, sporting goods companies 21 , the country's export-oriented service enterprises a sports fitness and recreation, enterprises have become an official sponsor of the Olympic Games in Rio, Brazil, two Chinese enterprises to become Olympic sponsors. Jinjiang's sports industry has accumulated a solid foundation to build a complete industrial chain of sports.

Advance from manufacturing to Sports City

In addition to its own sports brand outside the top sports competitions Nike Air Max 90 Womens to participate in domestic and foreign contractors, but also to build a strong brand and sports city sports indispensable channels. Sports Social Science Research Center director of the State Sports General Administration BAO Ming - xiao opinion, to build a national sports city, but also to build the city of Jinjiang in the true sense of the movement, sports city, became the city's influence, economic productivity, cultural transmission power and social affinity, thus creating differences in the development of core competencies.

In recent years, Jinjiang City, the "sports and urban tourism integration, manufacturing and sports tourism industry fusion, fitness and leisure tourism integration" three ways to continuously promote sports and tourism butt fusion depth, extend the industrial chain and increase the added value of industry promote industrial restructuring and upgrading Nike Air Max 95 Womensthe city. At present, it has created five provincial industrial tourism demonstration sites, 21 municipal industrial demonstration plant as well as three provincial and two municipal tourist sightseeing factory. By 2015, the company received only Anta more than 2 million visitors, nearly a million driven by sales revenue.