Irrespective of whether you own a road side restaurant or a chain of luxury boutiques, or even a web based business, your main aim of being in business is to make a profit. However, you will not be getting as much revenue as you should if you do not stand out from your competition and give your customers a reason to come back to you over and over again. To some people, it may seem like an uphill task to stand out from the competition. However today, in four easy steps, you will learn how to do just that.

QUALITY. This is an indispensable tool in your quest to stand out. I am sure a lot of you reading this have a favorite restaurant where we love to eat. If you strip away all other factors that influenced your eating there, we can boil it down simply to the fact that the quality of food you get at this place is far better than what others in that same area have on offer. Hence, if you want to make your customer keep coming back, the first key is the most important, ensure your product or service is better than what your competitors have to offer.

INNOVATION. This simply means doing things in a new or unexpected way. For example, Coke as a brand was not the first soft drink available in the market. However, it was the first company to see the potential in bottling its products instead of selling it in cauldrons. Today, it is the top selling soda drink in the world. No matter the size of your business now, just think of ways you can make accessing your products or using your services more convenient for your customers and you are on your way to success.

PACKAGING. No matter how good your product is, if it does not come in an attractive package, you will definitely not get to your optimal number of customers. The reason why celebrities shell out large amounts of money on some luxury clothes or shoes is not because it is made of superior materials in most instances, but the attractiveness of the packaging used.
Practical example, many of us would buy the second meal for maybe three hundred naira or even less, but the same meal at the top for two thousand naira. The difference? Packaging.

MARKETING. And when you have all these right, the final step you have to take into account is marketing. It entails the steps as well as avenues you employ to get people to know about your products and services. No matter how great your product is, if people do not know about it, it is sure to die a natural death. So do well to get acquainted with the various methods of marketing available in the 21st century including online and other more conventional marketing like word of mouth. Taking the coke example again, due to their aggressive marketing strategies over the decades, not only are they the world’s top selling brand, Coke as a word is the second most recognized word globally after Okay.


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thank you ennyhola

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PureWays:
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