Starting a business or an establishment is not really the big deal but how to run it. There is no business / establishment without competitors but the way you run yours is what will help you outrun your competitors, get and retain customers/clients and also help in the progress of the business. One very good way to kick your organization into limelight is through Branding and packaging and lack of this is the major reason most organizations fails.

What actually is BRANDING?
I define branding as the creative communication and expression of the value of an organization products/services for the conviction and awareness of the public.
Jon Wuebben defines branding as the...

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