The consumer goods sector of the Nigerian economy is home to many giant multinational companies and a host of domestic players who serve its over 170 million people. As the biggest consumer hub on the continent, the sector has attracted and retained foreign investment over decades. The latest of which is the boom in the retail sector, one that has spurred the entry of foreign capital through physical stores like Spar and Shoprite and online supermarkets such as Jumia.com and gloo.ng, amongst others.
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