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Marketing Strategy Vs Marketing Medium... by Bevisotega(m): 11:40am On Jul 28, 2016 |
Here is what most people on the internet is really getting wrong, due to the misunderstanding of the concepts " STRATEGY and MEDIUM. Note the both have something in common which is "MARKETING". You really need a marketing strategy to get your clients at your office. 90 percent of the Web designers and internet marketers who complain of not having enough clients don’t have a marketing strategy. And if you ask the both this simple question: What is your marketing strategy? You will get this common answers like:Facebook, Offline, Posters, hand bills, Jingles e.t.c... That’s wrong.Those are not strategies, but marketing medium. What you need is not just medium, but a strategy. A medium is platform or vehicle used to connect you to your potential clients. A strategy on the other hand is more comprehensive, It brings out the clear steps for getting clients. Here am going to show you five(5) powerful steps that will bring the joy back to your faces as a web designers and internet marketers. 1. Market : A specific group of people you intend to reach out to. E.g. School owners who have poorly designed and optimized websites in Nigeria. This is a specific group of people. 2.Message : This is something that the prospects will react positively to. Eg A school automated System That Will Rebrand And Market Their Current Website So They Can Increase Their standard and remain at the top By 150% Within 6 Months Or Get Their Money Back. You can still go ahead by listing the features you have in the school app, like: Online payment of fees, Staff Portal, Student Portal, Online Examination e.t.c... 3.Medium : A vehicle that is used to deliver the message to the market. Eg Facebook, Google, School Publications, Hospitality Events, e.t.c... 4.Method : This entails exactly what you will do with the medium to ensure that the message gets to the market at the right time and in the right way. 5.Movements : This refers to the clear action steps for prospects to take. Eg I will tell prospects to call me so we can schedule an appointment. I will collect prospects contact and follow up, by so doing you are already building your own list. Remember In This 21st Century You've Got To Be Smart And Innovative To Boost Your Business.Now i strongly belive you know your stands? From Here It's Up To You... The Choice Is Yours. Good Morning n stay connected with us: www.upsms247.com or 08069297141,08187332951 |
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