Obiora Vincent Obianodo managing director YSG group launches he's book titled "Natives" in 2019


A native application (native app) is an application program that has been developed for use on a particular platform or device.

Because native apps are written for a specific platform, they can interact with and take advantage of operating system features and other software that is typically installed on that platform. Because a native app is built for a particular device and its operating system, it has the ability to use device-specific hardware and software, meaning that native apps can take advantage of the latest technology available on mobile devices such as a global positioning system (GPS) and camera. This can be construed as an advantage for native apps over Web apps or mobile cloud apps.