According to Webopedia, Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

What Is SEO?
SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “Free,” “Organic,” “Editorial” or “Natural” search results on search engines
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.


Make Your Site Appear in Google™

Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results.

How Does Google™ Rank Pages?

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