According to Google cloaking is when "a website returns altered web pages to search engines crawling the site." In other words, a human reading the site would see some different content or information than the Googlebot or other search engine robot reading the site.

The reason people implement cloaking is to improve their search engine ranking by misleading the search engine robot into thinking the content on the page is different than what it really is. While cloaking does not necessarily turn people away from your website, it can be more damaging as search engines frown seriously at it. Some kind of lying to the search engines and given them a misleading representation.

How Search Engines Respond to Cloaking

Most search engines will wield a very heavy penalty on any website found to be engaged in cloaking. Most search engines will immediately delete and sometimes blacklist a site that is discovered to be cloaking. They do this because cloaking is usually intended to completely fool or manipulate the search engine's algorithms and programming that determine what makes a site rank high or low in that engine.

If the page that the customer sees is different from the page that the search engine bot sees, then the search engine cannot do its job. So they ban sites that use cloaking strategies in an attempt to gain ranking.

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