The flagship announcement was the introduction of Pixel, the first Google phone to carry exclusively Google branding. The company called it the "first phone made by Google inside and out."

The device is poised to take on the iPhone with a built-in artificially intelligent assistant, 4K video and other bells and whistles.

Here's a closer look at everything you need to know:

Pixel smartphones

Google (GOOG) announced a new Pixel line of phones -- the 5-inch Pixel ($649) and 5.5-inch Pixel XL ($769). The prices are the same as the iPhone 7 and the iPhone 7 Plus.

The devices boast 4GB of RAM, a Qualcomm Snapdragon 821 processor, a fingerprint sensor and a 12MP rear-facing camera.

The phones drop its existing Nexus branding in favor of "Pixel," a nod to Google's existing tablet and Chromebook line. Both run on Android 7.1 Nougat, Google's most recent mobile operating system.

Watch video and pictures at http://www.bookspen.com/google-announced-new-self-built-smartphone-watch-video/