The new launched M6 and M6 Plus showcase Gionee’s strong R& capabilities and outstanding performance in technological innovation.

Chinese smartphone manufacturer Gionee recently announced they would establish an independent manufacturing unit in Haryana, India with an initial investment of Rs 500 crore. The total investment will be increased to Rs 1,500 crore at a later date.

The independent manufacturing unit will be set up over 50 acres in Faridabad and will provide over 28,000 jobs in the next three years. With an annual capacity of close to 30 million units, Gionee plans to produce around 600,000 mobiles per month from this facility and use it as an export hub in the future.

Gionee has signed a Memorandum of Understanding (MoU) with the state government. Mr. Manohar Lal Khattar, Chief Minister of Haryana state and Mr. Vipul Goel, the State Industries Minister attended the signing ceremony. Mr. Liu Lirong, the Chairman of Gionee expressed his belief that this is a big movement for Gionee as "India is one of our most important markets and Gionee has been seeing exponential growth here, which will only increase rapidly as time goes on".

Gionee entered the Indian market in 2012 but hopes to double its sales next year to more than 15 million units, in a market which has traditionally been a tricky hunting ground for Chinese companies, given the obvious culture differences. Over the past four years, Gionee has created a 13,000-strong Indian sales force operating out of 35,000 retail stores and 400 service centers to support its growing customer base.
Keeping in line with Gionee’s “Make in India Initiatives”, two facilities in India, run by Foxconn and Dixon, help the company with production and manufacturing. Gionee has now gone further to set up their own manufacturing unit in India. This unit will take Gionee to the next level of growth. The aim is to establish not only a factory, but an entire modern township around it for employees and an entire value chain for various stakeholders to benefit from.

Additionally, the South China Morning Post in its recent coverage pointed out that China-based vendor sales grew 28% over the previous quarter, of which Gionee, Oppo and Vivo were the key drivers of growth.

These achievements are believed to result from a common factor: reliable and strong channel distribution. For these hottest phone makers, the old-school brick-and-mortar stores are an effective outlet as they set up retail stores with exclusive distribution deals.

Gionee attaches great importance to its retail strategy. They believe open channel is the key to success. Years ago, Gionee operated as an ODM in the US and other developed markets. Today, however, their ambition is growing bigger: to build a global brand with unique attributes and a clear company vision. This change is behind the launch of their new brand tagline “make smiles” at MWC2016 and their great efforts at marketing and promotion worldwide.

Unlike some handset brands focusing on Internet retail, Gionee will continue to collaborate with top suppliers and dealers worldwide to build offline retail outlets and brand stores. Relying on these brick-and- mortar stores, Gionee can provide a worry-free customer journey and better after sales service. Gionee believes that consumers will recognize and trust this brand if they can enjoy comprehensive service with an affordable price.

Gionee aims to further its in depth research into local markets and tailor both products and strategy to meet local demands. In order to achieve this goal, local management and sales teams as well as manufacturing units are necessary.
Gionee will also address the role of GTM and provide integrated marketing support for brand zones. Meanwhile, Gionee will improve the overall quality of its overseas sales team based on regional conditions, building all-round talents with strong ability in both sales and marketing.

About Gionee Established in September 2002, Gionee Communication Equipment Co. Ltd. is devoted to developing innovative cellular mobile devices for users who values global connection. The company is now one of the world‘s top 10 mobile manufacturers and its handsets ship to over 50 countries. For more information about Gionee, please visit global.gionee.com.

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Any idea on M6 price

Patiently waiting

Quadrywalexy05:
Any idea on M6 price

official price to be released by Gionee

Quadrywalexy05:
Patiently waiting

the wait is almost over