Growth hacking — don’t let the name scare you. It doesn’t require you to learn to code, absorb a new set of complex information, sanction illegal corporate practices, or wear a mask like guy fawkes.



Growth hacking is everywhere around you. Some of the things you already do to grow your business can be called growth hacking.

Marketing and growth-hacking are designed to grow your business, but the difference comes in scale, size and impact.

Growth Hacking Vs. Marketing

Traditional marketing requires a big team and budget to explore tried-and-tested customer acquisition channels.

Traditional marketing has a broad focus which, though valuable, is not necessary for a new small business. It’s why growth hacking is perfect for an SME without a significant marketing budget.

So, what does it mean to growth hack your business and how can you do it?

This guide will help you. Just stay with me.

1: You need to build a product / business people want.

Growth hacking starts with the product.

If people don’t want your product, then people won’t buy. It’s like the proverbial pig. You can put a lipstick on it, it’s still a pig.

You can growth-hack a bad or irrelevant product till you’re blue in the face, but it won’t change the truth that it’s a bad product nobody wants.

2: Target only your core customers

If you managed to build a business that people want, the next hurdle is to figure out what sort of people you should be targeting with your growth hacking efforts.

The growth of every business runs through predefined clusters of users – Innovators, Early Adopters, Early Majority, Late Majority and Laggards. This trend is the Everett Rogers theory of diffusion of innovations.

At the beginning of your businesses, targeting “everyone” is almost as wasteful as boiling the Lagoon with a water heater.

Don’t.

For you to reach the majority of your users (the early majority and late majority), you need to get through the innovators and early adopters. Hence, focus on selling to the 15% first.

Click [http://blog.vconnect.com/growth-hacking/] to read the complete article.