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One would have to ask himself/herself, the following two questions before starting an e-commerce business in Nigeria or any other African country.

What will be the mode of payment?

There can be many options to consider, depending on the geography you are in:-

1. Instant EFT
2. Mobile Money
3. Cash on Delivery
4. Cryptocurrency (if allowed by the country)

What will be the logistics? (especially, delivery logistics)

In the west, it is quite easy to move a shipment from point A to point B. With big logistics corporations like DHL failing in Nigeria, watch out for new innovative companies in form of start-ups. For example, KOBO in Nigeria follows an Uber-like model for deliveries. Additionally it also provides holistic logistics services.

Other valid considerations

1. Reaching out to consumers with low bandwidth
2. Flexible payment support

References
http://www.zealousys.com/blog/africa-basics-starting-an-ecommerce-business/