Natural is the new green, to some of you reading this, it probably sounds clichéd. You might scoff, roll your eyes even, and say ‘Oh Nike! Come on, of course nature has always been green!! What’s new about that?’

Well, natural hair has always been black, chestnut or whatever colour each individual is born with, *wink*. Also in nature, we have a vast variety of amazing beautiful colours existing naturally. Still it’s nature.

What am I driving at? Green is a symbol for a sustainable future. In Ecology, sustainability (from sustain and ability) is the property of biological systems to remain diverse and productive indefinitely. CLICK HERE TO READ MORE