Mark Zukerberg’s recent visit to Nigeria has brought about yet another success story of commitment,enthusiasm and energy in Nigerian Entrepreneurs



During the town hall meeting with Entrepreneurs and Tech Entrepreneurs’ in August this Year, Mark zukerberg spoke about the entrepreneurial energy that could be felt as soon as you enter this country. According to Zukerberg, “there’s this energy here, I mean you feel it as soon as you get off the plane. I think the world needs to see that’’



The visit has encouraged a digital analytics and technology company, Intelligent Interactive limited to build a social media creative tool that will help businesses save $1billion annually.



While speaking with one of the Co-founders of a leading Tech company-www.socialmediacreatives.com, Temiloluwa Sobowale on how the idea of the application was birthed. Sobowale revealed that one of the advices from Mark Zukerberg triggered a new drive for innovative thinking that birthed the app.



According to Sobowale, Zukerberg made it clear that a winning strategy is to be able to provide tools/services to SMEs that only the big companies could afford some years ago. But by building an application, this gives small businesses a level playing ground to compete. This is exactly what we did.



We noticed that only the big brands can afford to use professional graphic designs for their social profile, posts ,due to the high cost of paying professional creative directors, this is affecting their business, because statistics shows that customers engage more with professional images than ordinary text.



Statistical findings show that posts with images get 94% more views than those without images, which means that adding a professional image to your posts will increase the chances of brand awareness, while using a poor creative design could damage the reputation to your brand by making it look sloppy and unprofessional in the midst of competitors. You lose businesses to the competitors that way.



When asked about the $1billion figure savings for businesses annually, Sobowale said that “getting a good design will cost you a minimum of $5 each which is about N2, 000 at an exchange rate of N400 to $1. We know that on the average a business needs to post one image per day, but withsocialmediacreaties.com, you save $5 because the use of the app is free.

We envisage that the worse case 1% of the 60million businesses with pages online will adopt the tool. Zukerberg puts the figure of businesses on Facebook at 60 million. Based on this projection, we envisage that 600,000 will use the application. If our projection is anything to go by, it is obvious that we save $billions.

See the illustration below:

Daily savings =$5X600, 000=$3,000,000 daily savings.

Annually= $ 3,000,000(daily saving) X 365 (days in 1 year) = $1,095,000.000 yearly savings.



The good news is that over 1.5million businesses in Nigeria owns and run Facebook pages.



When asked about the global competitor, Canva.com, Sobowale’s reponse was that Canva is not a free app,you still have to pay $1 to download some images, before you can use it. The case is different withsocialmediacreatives.com with thousands of templates are available, absolutely free with unlimited creative design daily. There are hundreds of websites on the web that provide free High definition images that you can also add to your design when creating your social media images on the Website,www.socialmediacreatives.com

The Co- Founder of the company Sobowale Temiloluwa was the first individual in Africa to be certified in 2010 by Google as a professional in 4 areas(search, display, reporting and analysis, Google analytics. Sobowale is also a product of Kellogg school of management USA in Strategic Data Driven Marketing.

This isn't the kind of trends Nigerians like. You know things that will receive wider publication than this? Talk about quick money, selfies, boobies, cucumber, tribal beefing, APC/PDP feud, name checkers, Bobrisky, pastor/alfa prophesies, MMM, did I include snake (for Nairaland, it holds true) plus lots of other irrelevant stuff that will no matter in a thousand years.
This is simply amazing. Innovation and thinking outside th Box is what we should be pressing for.