Facebook’s Internet.org may not have had the smoothest of rides, but the initiative is slowly gaining traction.

SEE ALSO: After banning Facebook’s Free Basics, India reopens the net neutrality debate

During Facebook’s Q3 earnings call, CEO Mark Zuckerberg said Internet.org (more popularly known as Free Basics) is now used by 40 million people, or 0.5 percent of the world’s population. This is up from 15 million users Internet.org had as of October 2015.

Through Internet.org, Facebook ties up with a telecom operator and lets people on the network access select websites and services for free. The approach, considered as wall garden by many, resulted in India banning the project earlier this year for concerns of it violating net neutrality

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This free basic of the thing. I just don't like the way it will tilt the market.