How much time have you spent online today? Of that time, how much of it was via a mobile device like a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. I’m hoping that is about to change.

Interesting Mobile Trends you need to know

One-third of cell owners (33%) say that their phone is a smartphone (Source: Pew Research Center)
In a 2013 retailer survey 29% of retailers said more than 20% of their traffic was coming from the mobile web or mobile apps (Source: Marketing Land)
U.S. mobile Web use has doubled since 2009 (Source: CNN)
Smartphones and tablets have nearly doubled the time we’re online in the past 3 years (Source: comScore)
25% of all smartphone owners do most of their online browsing on their mobile phone (Source: Pew Research Center)
Are You Considering Creating a Mobile Friendly Website?

Up until this year mobile friendly websites were a luxury of large brands or companies with big IT budgets. Then a little thing called responsive design arrived and it changed the mobile landscape for the average business.

Responsive web design allows website developers to best utilize the available screen real estate on desktop and mobile devices. The website adapts in layout without removing massive amounts of web content.

What was once considered a costly expenditure is now part of the standard website design project. Businesses no longer have to create two independent websites or pay to support two websites. They can develop one website that simply adapts to accommodate the smaller footprint of mobile devices.

Benefits of Using Mobile friendly (Responsive) Design

Captures more mobile traffic
Captures higher ranking and more search traffic for local terms and phrases
Improves overall bounce rates because it cuts down on mobile user frustration
Avoids duplicate content that can result from managing two websites
Increases online sales (yes people really do buy products off of mobile devices)
Cheaper than developing separate websites for desktop and mobile usage
Saves development time because you create only one website
Provides a consistent user experience across devices (as opposed two multiple websites that look and act differently)
Responsive Design According to Google

Let’s take a look at some quotes directly from Google on the subject.[/i]

[i]“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”
Responsive web design “keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.”
“Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.”

Emm-Tech Software Solution System
Website: http://emmy-tech.com
Email: info@emmy-tech.com

Most people today, do not travel to market before accessing what they want to buy, simply because with the help of mobile device marketing, it has reduces the rate at which people travel to market before transaction will take place. Its more easier, user friendly, flexible and more convenient.