Our client is online healthcare value creation and exchange hub, connecting buyers and sellers of products and services to improve access and affordability of care. In achieving these objectives, the business is recruiting and selecting for a Business Development Manager

Reports to: CEO
Works With: Business Development Manager, Online Content Manager, Operations Manager, Graphics Designer
External Relationships: Clients and Potential Clients

The Digital Marketing Manager is responsible for developing, managing and optimizing the business’ digital capital. This will include using digital assets to drive sales and customer service management
• Developing strategies to drive online traffic to the company’s website and other online channels
• Developing digital marketing campaigns
• Deploying analytics to review the website, social media channels and other digital investments
• Utilising digital tools like paid search, SEO, and PPC to achieve the organization’s commercial objectives
• Managing the company’s social media strategy
• Managing digital corporate, brand and product campaigns to achieve commercial objectives of the business
• Managing revisions and redesign process of the company’s website to ensure that key elements like User Experience (UX) and User Interface (UI) are done with evidence (analytics)
• Optimising the use, design, content and conversion-abilities of the company website
• Managing Digital campaign planning and budgeting
• Managing digital customer surveys and other digital-relevant data
• Deploy new digital technologies, channels and trends to optimize the company’s digital capital
• Use the company’s digital capital to improve customer relationship management

Qualifications
• Minimum of 3 years in a Digital Marketing role in a similar organisation
• First degree or HND in any field
• A post-graduate degree is also an advantage

Send CV to info@boardroomng.com