BE HONEST, EVEN IF......(in continuation with Koroba:sell faster series)

Being honest with a customer may not land you a deal but its the best thing to do. The customer may not have need for that product based on your explanations but will trust your judgement next time and likely refer you to his/her contact because you are not being manipulative.

On a flip side, how would you feel knowing some guy manipulated you into buying what is obviously flawed? Pissed. If the customer eventually finds out you have been deceptive, that's the end of business with that customer and all his/her contacts.

Honesty in a sales pitch can strike the right chord in a buyer. It is a show of confidence in the product. You may not close a deal today but you have set up the process of closing multiple deals tomorrow by winning the customers trust.

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