The now cliched quote “ I know at
least half of my advertising budget
works; I just don’t know which half.”
has been attributed to Henry Ford,
among others.
But it doesn’t mean that the
effectiveness of advertising can’t be
proven. It is because advertising
campaigns have measurable results
that companies spend large budgets
on advertising.Of course, like
meteorology, marketing can’t be
flawlessly predictive. Still, it’s
important to recognize that,
regardless of the degree of
exactitude and the[url]https://mosgold..co.ke/2016/12/marketing-wisdom-from-henry-ford.html#more[url/]