On January 14th, Modion Communications hosted Brand Journalists to a media parley at La Mango in Ikeja. The round table event was put together by the Modion Communications team to inform the Journalists on thier activities so far.

Modion communications is a full spectrum agency, focused on providing public relations, brand development, marketing activations, media engagement, crisis communications, financial PR, investors’ relation Support, event management, digital marketing and media publishing.

Though Modion Communications is based in Lagos, Nigeria, it envisions an African dominance through superior, innovative, creative, cutting-edge communications solutions to individuals, small businesses, large corporates, industries and government agencies. Modion Communications is confident that this is a destination it is capable of establishing it's footprints. In just two years of its set up, the team is proud that they've been able to work with leading brands and organisations such as Oando, Leadway Assurance, Lagos State Employment Trust Fund, Rain Oil, the Nigerian Gas Association (NGA), Platform Petroleum, Nepal Oil and Gas Services Limited, Propetrol Limited, to mention but a few.

In 2016, Modion communications helped organise one of the leading conferences in the energy sector - the NGA 10th International Conference & Exhibition held in Abuja. The event had in attendance the Minster of State for Petroleum Resources, Dr. Ibe Kachikwu, CEOs of leading International Oil Companies (IOCs), GMD of the NNPC, Legislators and other key stakeholders in the Nigeria’s oil and gas industry. Modion communications also launched a content marketing campaign for Leadway Assurance - one of Nigeria’s foremost and most respected insurers - to creatively sell its products through a year-long editorial series in mainstream newspapers. In the same vein, Modion communications had the privilege of developing the brand identity for the Lagos State Employment Trust Fund (LSETF) - an initiative of the Lagos State Government established to provide institutional and financial support to Micro, Small & Media Enterprises (MSMEs) as a strategy to boost job creation as well as train and seek employment opportunities for the unemployed in the State. Modion Communications is also currently providing full communications advisory to the LSETF.

In his address to the Brand Journalists, the CEO of Modion Communications, Odion Aleobua stated that in spite of the state of country's economy, he is hopeful of the year 2017. "In the light of an eventful 2016, our outlook for 2017 is very positive and optimistic. We believe agencies who are able to provide integrated marketing communications with strong engagement tactics on the digital and traditional platform will excel in 2017 despite the current economic realities. The PR Agencies who can craft compelling narratives for their clients and creatively use other platforms to amplify messages will be at an advantage. Those who can evaluate their strategies and tactics deployed for clients to show ROI will gain the trust of their clients.

In continuation of the current communications trend, digital deployment will continue to grow in the dimension of tactics and budget. But with the social media space still grasping with the issues of credible information dissemination - especially as Fake News assume a new normal - the traditional mainstream media will be relied on for validation. This will once again help them gain ground hitherto lost to social media platforms in the wake of the new media phenomena.

In 2017, Modion Communications will be poised to play strongly in the digital and online media space as well as marketing communications deployments. Market activations and stakeholder engagements will likely dominate our offerings during the year. We are also likely to expand our operations with strategic acquisitions. We are currently in talks with our partners in this regard.

Looking back we are proud of what we have achieved in the last 2 years and I am thankful to the Modion Communications team; Their energies, commitment and drive ensured we deployed our plans with execution excellence that helped us exceed the expectation of our clientele. Also, I am eternally grateful to our clients who have shown confidence in this young startup. It gives me hope for future startups that bigger corporations will provide them the opportunity to demonstrate capacity and grow their businesses."

CC @lalasticlala