What does a small business marketing strategy mean to you?
Some people automatically think in terms of their company’s long-term goals. When they start their small business, they create a long-term business plan, including a marketing strategy that will help them develop their company over time. Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.

While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis.

In order to ensure an effective small business marketing strategy, you must have three things in place.

1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of buses, advertisements in newspapers and magazines, and coupons in your mailbox. It’s easy to see why marketing tends to become almost non-existent in our minds.

But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for your product or service.

The key is to knowing who your ideal clients are. The more you know about them, the more you’ll be able to reach them in a manner that’s best for them. Good marketing tools are:


* advertisements in newspapers

* door hangers

* flyers

* brochures

* promotional products

* tradeshows

* billboards

* bus stops

* school buses

* regional transportation systems

* and much more


An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.

2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it’s realized its full potential.

TIP: The average campaign takes a person 8 – 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 – 12 times average, you won’t achieve your desired results.

3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complementary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication.

Conclusion
Creating a handful of tools to use in your campaigns provides you with the resources. Getting those tools into the hands of your prospects is what requires a plan.

An ideal small business marketing strategy will be a long-term plan that involves creating marketing tools, putting them into the appropriate places, and leaving them in place long enough to let them work.

About The Author:

Isaac is a motivated self-starter, responsive, innovative and fun to work with. He loves working with small businesses and entrepreneurs, helping them succeed, both online and off. He has passion for Superior Web Design and Creative Writing (business writing). He is just a simple guy. If you care to see his professional work, here is a quick link (http://izikeezy.com.ng/).

Nice ideas

Great writing, we should to take advantage of these concept.

Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Below are just a few of the advantages and benefits of having a website for your business.

If you have a business and you don’t have a website in this modern age, then it is as good as saying that you don’t have a business or you are not planning enough for the growth and expansion of your business. As you aware, Information is critical in the business world. People wants to know more about how a product or service will help them; how it will alleviate their pain or how it will make their life easier. And for these cause, you need to have a website where you can give these information to your customers about your product. It is a good way of telling them what you can do for them. Below are just a few of the advantages and benefits of having a website for your business.

Less Expensive
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.

Having a website to showcase your products and services to your customers is less expensive compared to advertising your business on radio, television or by other means. Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.

Advertising
A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads- an advertising feature offered by Facebook through which for as low as $5, your adverts is displayed to hundreds and sometimes thousands of potential customers of your product/services 08062940521 . Another one is called SEO. This is a major advantage for your business because having a good SEO service provider can boost the ranking of your website on Google which quickly results in more traffic to your site, increased sales and higher profits.

Satisfaction
Having a website will be more convenient for both your customers and leads. Make it easy for your customers to buy from you! Many will be more likely to visit your website, gp through your product an service offerings and make a buying decision rather than driving a car to your physical shop/store and looking for a suitable product/service that meet their needs.

From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.

Increase Customers
Most businesses have local popularity- what some refer to as “Local champions” but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible an accessible from all over the world.

Accessibility
Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services. They can even visit your website and learn about your products and services on their smartphones while lying down in their bedroom!

Access to Information
Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.

Better Relationship
Having a website gives you the opportunity to build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and give recommendations on how it can be better improved to meet their needs. Furthermore, you will be able to build good relationships with your client through emails. You can address their needs and tell them about your products on a personal level.

Increase Sales
If you are a business owner, you would agree that more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.

Opportunity
A website gives you the opportunity to prove your credibility and your authority in your line of business. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.

Long Term Clients
What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.

Your Ideas
These are few of the advantages and benefits of creating a website for your business. Do you know of other advantages to be gained by having a website? Feel free to let us know your thoughts by commenting on our Facebook Page.

You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.



Visit www.negtechnologies.com.ng

Lijams:
Nice ideas

Thanks for dropping by!!

seyijobi:
Great writing, we should to take advantage of these concept.

Happy you like th write up!!!

Thanks.

[quote author=shadads15 post=53019133]


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NA WA!!!

13 Advantages of Having a Website For Your Business


Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Below are just a few of the advantages and benefits of having a website for your business.

If you have a business and you don’t have a website in this modern age, then it is as good as saying that you don’t have a business or you are not planning enough for the growth and expansion of your business. As you aware, Information is critical in the business world. People wants to know more about how a product or service will help them; how it will alleviate their pain or how it will make their life easier. And for these cause, you need to have a website where you can give these information to your customers about your product. It is a good way of telling them what you can do for them. Below are just a few of the advantages and benefits of having a website for your business.

Less Expensive
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.

Having a website to showcase your products and services to your customers is less expensive compared to advertising your business on radio, television or by other means. Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.

Advertising
A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads- an advertising feature offered by Facebook through which for as low as $5, your adverts is displayed to hundreds and sometimes thousands of potential customers of your product/services 08062940521 . Another one is called SEO. This is a major advantage for your business because having a good SEO service provider can boost the ranking of your website on Google which quickly results in more traffic to your site, increased sales and higher profits.

Satisfaction
Having a website will be more convenient for both your customers and leads. Make it easy for your customers to buy from you! Many will be more likely to visit your website, gp through your product an service offerings and make a buying decision rather than driving a car to your physical shop/store and looking for a suitable product/service that meet their needs.

From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.

Increase Customers
Most businesses have local popularity- what some refer to as “Local champions” but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible an accessible from all over the world.

Accessibility
Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services. They can even visit your website and learn about your products and services on their smartphones while lying down in their bedroom!

continue reading by clicking the link below

[url]http://negtechnologies.com.ng/13-advantages-website-business/
[/url]

for more details contact Daniel on 08131107132

That's really an informative post to develop a marketing strategy for our business. We need proper knowledge of SEO, social media, and SEO tools. Inbound marketing is essential for the success of any business but we have to learn it first that takes time. So better option is to hire an Inbound Marketer that will develop your marketing strategy for successful implementation. You can visit the site to book a free consultation demo.