Creative power can promote an employee’s progress in any phase of business, especially in salesmanship. A salesman has to use his imagination, deliberately and consciously, to think up just what little thing he can do to be helpful to each customer. Every case calls for different tactics. That fact helps explain why aptitude testers maintain that the two traits most needed for success in selling are an objective personality and creative imagination.Creative power can promote an employee’s progress in any phase of business, especially in salesmanship. A salesman has to use his imagination, deliberately and consciously, to think up just what little thing he can do to be helpful to each customer. Every case calls for different tactics. That fact helps explain why aptitude testers maintain that the two traits most needed for success in selling are an objective personality and creative imagination.
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